Tuesday, August 10, 2010

Tips to instruct the Company Stand Out Competition

Like all Women, and successful businessman know, we Have only one chance to cause a positive first impression.
Recent studies showed that 91% of clients had a negative first impression never returned to the business.
While in the corporate world "cement and bricks" that first impression can have multiple origins (the presentation of the premises, the right attitude and courteous salespeople / as, the price / quality, the return policy company, etc.) in the world "on-line" is only one source: your home page or the page where your potential customer enters from a search engine.
With a little research and planning, your home page can convey your marketing message with impact and effectiveness.
Then use a directory (Yahoo, search Clarín) or search engine (Altavista, HotBot, Infoseek, etc) to locate the site of Their Businesses Authority or similar.

To make this work easier and faster to use a metasearch engine can type Google, WebFerret, Savvysearch, AskJeeves (which has the advantage of being able to ask questions directly). Meta search engines are special to look at, forgive the repetition, several search engines at once, plus some have the particularity of eliminating duplication and providing a single list, very useful!.
Do not focus only on your local competition, the Internet is completely changing the traditional concept of distance in most cases, your competition is just a click away, or anywhere in the world.
In addition, if carefully and, above all, criteria for evaluating cultural differences can exploit and enrich their experience with what is happening on the other side of the globe.

When conducting such research open your mind, just as expanded geographical horizons, broaden the concept of competition. Many times our direct competition is not who sells the same products as us. Perhaps on the day of the couple (Valentine) did not compete flowers and chocolates?
With all this knowledge should be acquired and a few ideas of how to present your business. Just be careful to present their most successful products or services, or highlight the most interesting cararterísticas (for your customer, not you) of entry.

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